E-mail Etiquette Part 2: Writing An Appropriate Subject

Next in the E-mail Etiquette for the 21st Century series is Writing An Appropriate Subject.
Because many e-mail users are already busy people, they don’t have the time to guess at what your e-mail may or may not be about.
If the recipient doesn’t know why you’re writing, your message may be deferred while they read the […]

How Not To Manage Or Market An Anonymous Blog

While cruising the blogosphere, I came across an interesting post about Coco-Cola’s new promotional efforts.
They’ve launched a new blog called The Zero Movement. This move may seem normal as more and more corporations start to harness the power of blogs, but there are more than a few problems with Coke’s execution.
As noted at AdRants, the […]