Next in the E-mail Etiquette for the 21st Century series is Writing An Appropriate Subject.
Because many e-mail users are already busy people, they don’t have the time to guess at what your e-mail may or may not be about.
If the recipient doesn’t know why you’re writing, your message may be deferred while they read the messages that seem more important by their subject.
There are two points to remember when creating an e-mail subject: (more…)
While cruising the blogosphere, I came across an interesting post about Coco-Cola’s new promotional efforts.
They’ve launched a new blog called The Zero Movement. This move may seem normal as more and more corporations start to harness the power of blogs, but there are more than a few problems with Coke’s execution.
As noted at AdRants, the blog appears to start in June 2005 and to be written by a couple average Joe Blows, but the whois records reveal it was only registered in late November 2005 and is owned by Coco-Cola.
Take a few moments to read the blog, you may discover that the content is really nothing more than one long subliminal advertisement.
Hint: count the number of times you see the word ‘zero’ mentioned on the website. Sure, it’s a good idea to mention your website’s title or main theme every so often, but there is a limit.