Website Design by Teli

While cruising the blogosphere, I came across an interesting post about Coco-Cola’s new promotional efforts.

They’ve launched a new blog called The Zero Movement. This move may seem normal as more and more corporations start to harness the power of blogs, but there are more than a few problems with Coke’s execution.

As noted at AdRants, the blog appears to start in June 2005 and to be written by a couple average Joe Blows, but the whois records reveal it was only registered in late November 2005 and is owned by Coco-Cola.

Take a few moments to read the blog, you may discover that the content is really nothing more than one long subliminal advertisement.

Hint: count the number of times you see the word ‘zero’ mentioned on the website. Sure, it’s a good idea to mention your website’s title or main theme every so often, but there is a limit.