Sometimes internet marketers (and people in general) don’t know when they should keep a secret. We all have our own proprietary trade secrets on how to do one thing or another, but sometimes, some of those secrets should remain a secret.
Recently Russell republished an article outlining a technique to gain Google rankings, however, this article had been discussed before. I first learned about the article in Liz Tomey’s forum, and less than a month later I was reading the same article in the SitePro Newsletter which was later followed up by a brief disclaimer by SitePro News:
The article published in SiteProNews on March 9th entitled “A Back Road Loophole For Getting a Top Google Ranking” received a lot of negative feedback from readers who tried the ranking method suggested by the author. Given Google’s response that even on topic posts could result in being banned, we strongly recommend you not use the method suggested to boost rankings. The advice provided by the author is obviously no longer a loophole.
This was a great idea when it was first published, but it was also one of those ideas that needed to remain a secret in order to remain effective. Once you release information to the internet, it cannot be un-released.
It’s always great to share information, it’s the backbone of the community we call the internet, but it is more than just a good idea to think about what information you want to provide to the general public, what information you want to release with a premium, and what information you want to keep to yourself indefinitely.
I’m sure there were other marketers who knew about the Google News loophole well before this article was ever published, but it seems they also knew not to go spreading the information around.
 The original website mentioned was allowed to lapse, so the link was updated to the web archived version.
 Liz Tomey’s internet marketing forum is also now defunct and the link was removed.